Why do you need a business website? How one can benefit your business? Several reasons come to my mind, such as providing trustworthy information to the users, building brand awareness, or selling your products /services in a safe environment. But the most frustrating thing to any business is to start building without a direction to build in.
Planning Your Business Website.
Do you want a site with fun colors and breathtaking images? A WOW factor, as some say. Say you have the WOW factor, but nobody wants your products or services. This could be because the site does not feel trustworthy or provides enough information for a user to make the right purchasing decision. As a result, you end up with an unusable website that is worthless.
One key to building a successful site is planning. You end up with better results and, most times, it saves money because you will not have to redo things again.
After deciding your goals for the site, take time and define your audience and their needs. It is critical that you build the website for them, not for yourself. No, why would a user want to buy from you and not your competitor? In other words, what makes you different? Have some basic knowledge of web accessibility. When a site is accessible, people with different disabilities such as visual, motor, cognitive, etc., have the same rights to the material as someone who does not have these disabilities. Know who your direct and indirect competitors are. By knowing who you are up against, you can develop a better strategy. Many consumers ask why they should purchase your products/services. If you are, what would you say? We could go on and on
