Planning Your Ecommerce

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Planning you Ecommerce. When we say the word Ecommerce, it means buying and selling goods and services over the internet.

Advantages of Ecommerce

Advantages of this type of selling include lower startup and monthly costs because you don’t have to pay for a physical location that can be expensive over time.

Another advantage of selling online is potential Income because you can sell 24/7 to people worldwide, unlike a brick and mortar location where you are confined to an area and usually a selling time.

Also, with an Ecommerce store you can give a more personalized experience, it becomes easy to showcase bestsellers products and services to customers and visitors and you can scale the business quicker unlike a physical location where growing the business may take more time.

With that said, are you thinking about running an Ecommerce store? Great, before you begin creating a website let’ discuss three of several things you need to do. 

  • First, you must know who you’re selling the product to your audience
  • Second, you need to choose an Ecommerce model 
  • Lastly what products will you be selling? 

These three things sound easy, but so many fall short in getting it right. 

The World of Branding

In the world of branding I often hear “When you sell to everyone you’re selling to no one” So before you create your website you need to define your audience, which is the group of people you intend to offer your products and services too. Even if you sell to the mass-market, still define an audience. Segmentation is a process where you divide prospective buyers within your target audience into groups. Four main segmentation types are 

  1. Demographics
  2. Psychographics 
  3. Geographics
  4. and Behavioral

We won’t go into each of these types on this post

When planning an Ecommerce, do you know what products or services you’ll offer? Who are your direct and indirect competitors? Will you become an expert in your field? People who become experts stand out among the crowd. What Ecommerce platform will you use? WooCommerce, Shopify, Magento, Squarespace, and BigCommerce are a few but guess what they all come with pros and cons

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