The Small Business Website Success

You’re a small business owner eager to create a website, here are a few tips that may help in the site’s success. It’s important to know who your audience is. We can do this through a process called segmentation. 

Segmentation is when you divide the market of potential customers into similar groupings. A few types of segmentation are geographic, segmenting where your audience is based on the region they live or work in, and behavioral segmenting where you divide people into different groups who have a specific behavioral pattern in common. Wikipedia.

 Having a good understanding of your audience’s online behavior will allow you to tailor content to meet their needs and provide them with a great user experience. User experience is how a user interacts with and experiences a product or service.

You must remember when your audience visits your site they may be interested in the same product but for different reasons. 

A good way to help with this is to create what we call a persona. A persona is a realistic representation of your audience that companies do to help them better target their audience’s needs.

Knowing what makes your products and services different and why a visitor should want to buy from you and not your competition can only help when building your website and aligning your content. Also, knowing what concerns they may have about your product or services will help in answering questions to clear their minds. 

When you think about your website success and your visitors, you’ll find out giving the wrong information to the wrong people just doesn’t work. 

I could go on and on with tips to help you with your website creation but I can’t in this post so I would suggest research so you will give your site the best chance of success.

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